THE SOCIO-CULTURAL AND COMMUNICATIVE SIGNIFICANCE OF DIGITAL TECHNOLOGIES IN THE CONTEXT OF GLOBALIZATION

The rapid development of digital technologies has significantly influenced social interaction, cultural exchange, and communication processes across the world. In the context of globalization, digital technologies serve as essential tools that facilitate the flow of information and connect individuals, communities, and institutions beyond geographical boundaries. This article examines the socio-cultural and communicative significance of digital technologies and their impact on modern society. The study focuses on how digital platforms, social media, and online communication networks transform interpersonal communication, shape cultural identities, and promote global cultural interaction. The research also highlights the role of digital technologies in knowledge exchange, education, and cultural preservation. At the same time, the article discusses several challenges associated with digital globalization, including cultural homogenization and digital inequality. The findings demonstrate that digital technologies have become a fundamental component of contemporary communication systems and play a crucial role in shaping socio-cultural dynamics in the globalized world.